Deepak Sirdeshmukh

This site holds my research, conceptual papers, and publications in professional outlets in one place.

My foundational research spans consumer research with a social psychology orientation, including information processing, attitude theory, and the structure of consumer trust judgments in relational exchanges. My research on consumer cognition and memory appeared in the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Marketing Research; the subsequent research on trust and relational capital in the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Academy of Management Journal. That foundation continues to shape my current focus on trust and trustworthiness in AI and consumer technologies, and on patient compliance and the design of medication interventions in the course of my work at the medication intelligence company I cofounded.

The Publications page brings together research, preprint documents, and white papers, organized by theme. Separate pages hold select presentations and links to trade pieces and to two regular columns: Patient Trust Matters at Psychology Today, on trust in consumer and clinical contexts, and Trust and Traction on Substack, examining AI trustworthiness from the user's perspective and AI deployment from the strategist's.