Peripheral Persuasion and Brand Choice
Miniard P W, Sirdeshmukh D, Innis D E
Journal of Consumer Research, 19(2), 1992
Examines whether peripheral advertising cues influence brand choice, and under what conditions. Three experiments show that peripheral cues can shift choice, but only when alternatives are relatively undifferentiated, establishing a boundary condition for peripheral route effects on behavior rather than attitudes alone.
Mood as a Determinant of Postconsumption Product Evaluations
Miniard P W, Bhatla S, Sirdeshmukh D
Journal of Consumer Psychology, 1(2), 1992
Investigates whether preconsumption mood carries forward to shape product evaluations after the consumption experience. Finds that mood effects persist but depend on the affective intensity of the consumption experience itself; higher-intensity experiences attenuate the influence of prior mood states.
Reducing Competitive Ad Interference
Unnava H R, Sirdeshmukh D
Journal of Marketing Research, 31(3), 1994
Examines how competitive advertising creates interference in memory for a target brand, and tests encoding strategies that reduce it. Finds that encouraging elaborative processing of the target ad at encoding can substantially buffer against subsequent competitive interference.
Effects of Missing Information on Consumer Product Evaluations
Sirdeshmukh D, Unnava H R
Association for Consumer Research Annual Conference, Chicago, 1991. Working paper, The Ohio State University
Available on request. Write to DeepakSir43210 [at] gmail [dot] com.
Consumer Trust, Value, and Loyalty in Relational Exchanges
Sirdeshmukh D, Singh J, Sabol B
Journal of Marketing, 66(1), 2002
Develops a multidimensional trustworthiness model with operational competence, operational benevolence, and problem-solving orientation as key dimensions that build or deplete consumer trust. Tests a framework for how trustworthiness affects consumer trust and how that trust converts into value and loyalty in two service industry contexts.
Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments
Singh J, Sirdeshmukh D
Journal of the Academy of Marketing Science, 28(1), 2000
Integrates agency theory and consumer trust research to explain how signaling investments, price premiums, and trust mechanisms cooperate and compete to shape encounter satisfaction and long-term loyalty. Offers a fine-grained framework that distinguishes economic and psychological mechanisms in ongoing relational exchanges.
The Effects of Slack Resources and Environmental Threat on Product Exploration and Exploitation
Voss G B, Sirdeshmukh D, Voss Z G
Academy of Management Journal, 51(1), 2008
Examines how four types of organizational capital (financial, customer relational, operational, and human) interact with environmental threat perceptions to influence product exploration and exploitation. Finds differential effects in the impact of financial versus relational capital on organizational innovation, with perceived threat as the key moderator.
Investigating Industry Context Effects in Consumer-Firm Relationships: Preliminary Results from a Dispositional Approach
Nijssen E, Singh J, Sirdeshmukh D, Holzmüeller H
Journal of the Academy of Marketing Science, 31(1), 2003
Introduces a dispositional approach to industry context effects in consumer-firm relationships, proposing that consumer dispositions of valence and marketplace efficacy directly affect, and moderate, the satisfaction, trust, value, and loyalty model. Empirical tests in retail and airline contexts show that industry-level dispositions can amplify or shut off relational mechanisms at the firm level.
Trust, Controls and Volitional Collaboration
Sirdeshmukh D, Young G
Working paper, North Carolina State University, 2005
Available on request. Write to DeepakSir43210 [at] gmail [dot] com.
Drivers of User Loyalty Intention and Commitment to a Search Engine: An Exploratory Study
Sirdeshmukh D, Ahmad N B, Khan M S, Ashill N J
Journal of Retailing and Consumer Services, 44, 2018
Develops and tests a model of user loyalty and commitment toward search engines, with search engine value as a central mediator. Finds that functional performance drives value and satisfaction, while aesthetic performance shapes reputation for innovation. Both predict user loyalty and commitment.
The Web of Trust: Joint Influence of Online, Frontline, and Company Policies on Consumer Trust, Value and Loyalty
Sirdeshmukh D, Singh J, Brei V
Working paper, Weatherhead School of Management, Case Western Reserve University, 2004
Available on request. Write to DeepakSir43210 [at] gmail [dot] com.
CT-AI Index: A Framework for Measuring Consumer Trust in AI Systems
Sirdeshmukh D
Working paper
Available on request. Write to DeepakSir43210 [at] gmail [dot] com.
MyAide AI Constitution (MAC): Principles for Trustworthy AI in Medication Intelligence
Sirdeshmukh D
Working paper
Available on request. Write to DeepakSir43210 [at] gmail [dot] com.
Adherence to Topical Acne Treatment Improves with Reduced Regimen Complexity: Benefits of a Fixed-Dose Triple-Combination Approach in a Randomized Trial
Shaffer B R, Yi R C, Mikulinsky A L, Huang C A, Majid S, et al.
Journal of the American Academy of Dermatology, 2026
Randomized trial in which 72 patients with acne received the same three active ingredients delivered as one, two, or three products, with adherence recorded over 12 weeks by electronic monitoring devices. Adherence on at least 60% of days was 82% with the single fixed-combination product, 42% with two products, and 32% with three, and clinical response followed the same pattern.
Impact of a Novel Electronic Monitor on Psoriasis Patient Adherence to Prescribed Dose Frequency and Amount: Secondary Analysis of a Randomized Trial
Shaffer B R, Lovell K K, Greenzaid J D, Zaino M, Subramanian V, Sirdeshmukh D, Wiegandt N, Richardson I, Feldman S R
Journal of the American Academy of Dermatology, 2026
Secondary analysis of a randomized trial showing that combining quantity-level electronic monitoring with reminders reduced out-of-range dosing weeks from 21% to 5% in psoriasis patients. The first study to demonstrate that sensor-verified quantity measurement, not just event-level monitoring, can meaningfully improve both dose frequency and dose amount adherence.
Self-Reported Factors Influencing Adherence to Oral Psoriasis Treatment
Shaffer B R, Lovell K K, Greenzaid J D, Zaino M, Subramanian V, Sirdeshmukh D, Wiegandt N, Richardson I, Feldman S R
Dermatology Online Journal, 32(3), 2026
Forty adults with plaque psoriasis took deucravacitinib daily with an electronic monitoring dock recording each dose event. The most adherent fifth averaged 98.6% adherence and the least adherent fifth 82.5%, yet every participant reported taking the medication as prescribed. The more adherent group understood how the drug works and used the electronic reminders; the less adherent group relied on routine.
Monitoring Adherence to Vulvar Lichen Sclerosus Treatment: A Prospective Study
Zaino M L, Pixley J N, Subramanian V M, Sirdeshmukh D, Feldman S R, et al.
Journal of Dermatological Treatment, 35(1), 2024
Patients with Vulvar Lichen Sclerosus Prioritize Education on Disease Etiology, Triggers and Treatment
Parks E A, Zaino M L, Pixley J N, Subramanian V M, Sirdeshmukh D, et al.
Journal of Dermatological Treatment, 34(1), 2023
Surveys patients with vulvar lichen sclerosus to identify which disease education topics they most want to learn about. Disease description and triggers rated highest, followed by topical treatment options, suggesting patients prioritize mechanistic and practical knowledge over psychosocial support when initiating therapy.
Holiday Holidays: A Reduction in Topical Medication Adherence During the Winter Holidays
Kontzias C, Patel H, Prajapati S, Chandy R, Subramanian V M, Sirdeshmukh D, et al.
Journal of the American Academy of Dermatology, 89(5), 2023
Uses electronic cap monitoring to track topical therapy adherence in patients with acne, atopic dermatitis, and psoriasis across pre-holiday, holiday, and post-holiday periods. Overall adherence dropped from 80% pre-holiday to 43% during the holidays and 37% post-holiday, with most patients applying suboptimal amounts throughout.
The Vulnerable Consumer in the High Blood Pressure Drug Market: Bothered but Satisfied?
Pathak D S, Kucukarslan S, Sirdeshmukh D, Segal R
Advances in Consumer Research, 20(1), 1993
Patient Satisfaction/Dissatisfaction and Post-Purchase Actions in the High Blood Pressure Prescription Drug Market: A Preliminary Report
Sirdeshmukh D, Pathak D S, Kucukarslan S, Segal R
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 4, 1991